The Design community in India is agog on social media since yesterday. Christian Dior, no less, has been accused of copying a surface print design, designed and executed by People Tree, a design studio based in Delhi. An outraged Orijit Sen, on his Facebook post, shows enough proof that the design has been developed by their studio, years ago in conjunction with artisans and block makers. The outfit that Bollywood actress Sonam Kapoor sports on the cover of the Indian version of ELLE, has the allegedly plagiarised print in the same colour and form.
PIC Courtesy : Orijit Sen’s Timeline on FACEBOOK
Christian Dior has not yet reacted to the allegation, although the media has been quick to judge. To prove originality of concept by a small studio against a large corporation, is tedious. Then, there is the question of Design registration. The studio, may not have registered it, although they have proof of selling the print for decades. And the legal process is long and winding.
Design studios, in a country like India, find the going tough and is not geared up to fight court battles against large corporations. The fight is not just about the rights. It is also about ethics.
Design businesses are hit, both ways. It is difficult enough to convince clients who think Copyright is a ‘right to copy’. Small businesses still find it easier to pick up stuff from catalogues and make them with impunity.
PIC Courtesy : Amazon India
A quick look at the Amazon India site today showed several small manufacturers of sports shoes using the famous ‘Swoosh’ and are blatantly selling them online.
It becomes a designer’s moral duty to educate small and big businesses to appreciate original design. While’ Design rights’ will give protection, the brazen manner by which originality is disregarded is enough cause of worry.
This is what needs to be addressed by the design community: build a constituency for good and original design. Whether it is a small shoe manufacturer or a large design brand, the immoral act of copying should be condoned at all levels. We need to build awareness about the perils of copying. That, it is both illegal and immoral to plagiarise. The design bodies representing the profession must step up and show up for doing this. Build case studies to educate and fight court cases for the professionals who are aggrieved.
And impress everyone that being original is the only right way to design.
Design thoughts 