He works with businesses and industries in the cusp of design and innovation. He believes in design thinking and applies it to his work across different domains like products and systems design for industry, crafts and hand-made product design, packaging and communication design and social design.
He has also been involved in design education and practice. He often gets invited to be a jury member, evaluating design projects and curriculum with NID, NIFT, SPA, IILM, IICD, CDI and with other premier design institutes in India.
He has been a regular contributor to the print and social media.