I was involved in two totally unconnected events this week : One was judging a 3D student design challenge for Autodesk and the other, I was an invitee to a presentation and panel discussion by Pearl Academy.
Both were, coincidentally on the future of design.
The Autodesk 3D Student Design Challenge , with the tagline: The Future is Now, was a competition on designing a future-ready bicycle for public use. I was invited to judge the North and Eastern regional rounds. Participants were predominantly from prominent engineering colleges.
The concepts scored high on material, fit, strength, manufacturability and modelling. But it ranked low in usability, convenience, sustainability, service design models and safety. All of which are the core strengths of a designer. Engineers focus on thing-to-thing relationships in product development, so much so, that they forget the thing-to-people relationship. What was missing was imaginative ideas that questioned the status quo. This is not a comment on the organiser or the students. It shows how design is taught in engineering colleges in India. Engineers in India need a crash course on empathy. A small workshop in creativity. And work on a project using design thinking. That’s the way to go into the future.
Design needs to be urgently plugged into all programmes in Engineering and Technology courses in the future. The future will be unforgiving if they ignore it.
The second event was Pearl Academy’s presentation on “What’s Next”, was an enjoyable evening where academics and businesses presented and discussed the future of design.
Pic Courtesy: Shivani Thakur
A fine initiative by Pearl Academy, that is poised for growth and expansion in the field of Design education. Four fine presentations by Prof M P Ranjan, Design thinker and academic, Suresh Sethi of Whirlpool, David Hyer of The Gap and Madhav Raman, Urban architect, all stalwarts in their own domains, set the tone for discussion. This was followed by a presentation by the CEO Sharad Mehra’s dream and vision to build the academy and venture it into newer areas in design, including online programmes. What was most interesting is that Pearl is evolving from a commercial, fashion institute catering to the elite to a large academy with new schools, catering to a larger audience with different mindsets, requirements and priorities. Their tectonic shift from showcasing fluff and fashion in fashion shows to publishing and releasing a book of socially-relevant, inclusive, imaginative projects for the marginalized and the disabled is significant. They are realizing and responding to the value Design can bring to society at large and not just big businesses.
Design itself is also evolving from being a mere form-giving activity. It is morphing into service design, strategy design and business design making this a core subject that plugs into all domains.
I believe that the future of design is all pervading. It has to cater to all sectors of the economy. The divisions and specializations are blurring. The world is shrinking and one can no more afford to work in silos. School and professional education has to be enriched with design thinking.
Designers will be expected to take on leadership roles and have to become more disruptive, responsible and inclusive. They should learn to cultivate empathy to cater to the last individual. Sustainability will become the mantra for the future of design. Imagination will become paramount and creativity will be the key to solving world’s problems.
To remain significant in the future, educational institutions will have to focus on creating this talent. Find new ways of delivery. Go online. Make students collaborate. Be geography-agnostic.
Or else, be prepared to become history.