Dear Prime Minister,
Your landslide victory in the elections and your swearing-in as the new Prime Minister has given the vast majority of Indians, the audacity of hope.
It is now clear to all that you believe in change. If there is one profession that can match up to that belief, it is the profession of Design. We believe in change, too and often question the status quo, just the way you have done.
Having been in Gujarat, home to NID, the oldest and the most prestigious design institute of this country, you are probably aware already, what design can do. Having allocated land in Gandhinagar for NID’s PG campus, you have already done your bit for Design as the Chief Minister of Gujarat.
But, now, as PM, your canvas is larger. The expectations are mounting and so are the problems. I want to draw your attention to do something dramatic, as is expected of you. Please create a new ministry: Ministry of Design.
The Ministry can be the think-tank, you need that will kickstart design thinking for governance. You need design thinking across all the 230 sectors of the economy. Take for instance, primary education. The Pearson report on education says that “Technology can provide new pathways into adult education, particularly in the developing world, but is no panacea. There is little evidence that technology alone helps individuals actually develop new skills.” So, I hope you will not fall for the free laptop or cheap tablet phenomenon and focus on training our children, new skills like Leadership, Critical thinking, Problem solving and team-working, which will help them become global citizens.
Introducing ‘Design Thinking’ at school-level prepares them for the world and this has been amply proved by the ‘Design for Change‘, a program that germinated in Ahmedabad and is empowering children world over with creative confidence.
We all are aware of your concerns for Energy, Water, Transport, Health and the Environment. Do you also know that there are projects big and small, done by designers that attempt to solve problems in a systemic way? Whether it is the d*light project of lamps for the common man or the Daily Dump‘s project in home-composting, these are enough to convince you that design needs to get it’s due.
You need to also look at the great Indian resource of hand-made crafts. For decades, designers have been working with artisans,from Kutch to Katlamaran, Srinagar to Chennapatna not only to make beautiful products, but also make them economically independent and socially acceptable. The pride you have for all-things Indian, will come to the fore, I promise.
Does this mean, you need to start more design institutes? Maybe, not, Mr Modi. I hope you have the time to familiarise yourself with the VISION FIRST think-tank that demonstrated the need to embed design across sectors. We need more nimble, small design centres envisioned as part of existing schools, colleges and institutions.