I am just back from the National Workshop on the Design Clinic Scheme that was co-hosted by the Ministry of MSME and NID Ahmedabad. The meet was an eye-opener.
This is nothing but a big revolution. Design is steadily making inroads into the Micro, Small and Medium-scale Enterprises, all over the country. From Sikkim to Salem, from Mangalore to Morbi, seeds of design has been sown that is reaping rich dividends. Whether it is a better microscope from Ambala, a better chaff cutter from Jasdan, a new wooden tea-infuser from Gangtok and baby warmer from Pune, design is slowly and steadily making inroads into the interiors of the country.
Pic Courtesy : National Institute of Design
It is by far, the most impactful scheme. Industry after industry, designer after designer have been sharing their experiences that makes one realise that the scheme is one of the best examples of a well-deployed government programme.
In the last 7 years of the scheme, some 200 odd projects have been implemented, besides conducting several hundred awareness seminars for a variety of industry clusters. The results are positive and the excitement palpable. It’s heartening to see small industrialists talking about the benefits of design.
And, for once, it was not designers talking to designers on the benefit of design.
Team NID and team MSME have been working in tandem to make the scheme a success. And the fact, that its been given a larger outlay and a bigger allocation shows that the canvas is getting bigger.
As the year comes to a close, it gives a warm, fuzzy, feeling to the design fraternity.